How to Create Change Starting With Why To Develop Dynamic Culture

The ability to change is critical to success, in any organization. But do you know how to change? How do you get from Point A to Point B?

To able to change others, you must first be able to change yourself. (A tall order for sure)That calls for an ability to influence and motivate sales staff. Put simply, sales is people. Start with a big picture approach to affect change.

Simon Sinek in his book “Start with the Why” offers some useful insights into the psychology of leadership and organizational change. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it’s the complete opposite of what everyone else does. Figure this out and then the rest will follow.

I recently encountered two examples of where the principles of this book could be put into action. First, I consulted with a company in need of a way to motivate staff. Although they had good intentions, their method left staff uninspired soon after the training. The second client was a company focused primarily on the production side of the process. The assembly line workers did not collaborate with the sales or customer service staff. In a perfect world, there needs to be interdependence and synergy amongst all departments.

Check out Sinek’s web site for an in-depth look at program. This book can help you learn why you need to inspire staff. Remember, at the end of the day it’s not about mission, but actions. Trust is key and crucial for change. Differentiate yourself to dominate the market!